Webcast
FREE 4 min
FULL 21 min

Operationalizing ABM by uncovering
the buying group behind every account

In this webcast, Anjeli Jackson explores how B2B marketers can transform intent signals into actionable buying group insights. She discusses how ABM, Demand Generation, AI, and intent data can work together to improve account prioritization, personalize buyer engagement, align sales and marketing, and drive stronger pipeline outcomes
Anjeli Jackson
ABM Strategy Manager & Platform Lead, OpenText

What you will learn

How B2B buyer behavior has changed – and how to align Demand Generation with ABM strategy to respond to buyers who are increasingly self-directed and active in the dark funnel
How to prioritize accounts using fit, behavioral signals, third-party intent, and relationship proximity – and which intent patterns are most reliable for identifying buying group members
How AI can support segmentation, campaign orchestration, ad copy, and sales prioritization – and what human judgment, clean data, and clear playbooks are still essential for
How to structure ABM programs across buying journey stages, maintain messaging consistency across channels, and use the right metrics to evaluate pipeline impact beyond sourced revenue

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 21-min webcast

The complete session including buying behavior shifts and dark funnel visibility, Demand Generation and ABM alignment, intent data evaluation and application, AI-powered campaign orchestration, buying group identification and engagement, stage-based program structure, intent-to-pipeline operationalization, messaging consistency across channels, and metrics for measuring invisible demand
Anjeli Jackson
ABM Strategy Manager & Platform Lead, OpenText

Expert

Anjeli Jackson is a demand generation powerhouse specializing in ABM, digital strategy, and AI-powered marketing. With a career spanning enterprise tech leaders including OpenText, GE Healthcare, and IBM, she brings sharp GTM expertise and a relentless focus on pipeline to every program she builds and every stage she takes

Who is this for?

Senior B2B marketers, ABM practitioners, and Demand Generation leaders who are ready to move beyond account-level targeting and build the buying group intelligence, intent-driven programs, and sales alignment that turn ABM from a strategy into a measurable pipeline engine

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