Webcast
FREE 6 min
FULL 30 min

Moving from AI experimentation to full adoption in B2B marketing

In this webcast, Karine Del Moro explores how B2B marketing leaders can move from fragmented AI experimentation to embedded, commercially connected capability. She discusses leadership behaviors, cultural change, governance, accountability, and measurement practices that help teams use AI as a strategic multiplier while strengthening human judgment, customer insight, and team performance
Karine del Moro
Founder, Managing Director,
Red Loom

What you will learn

What a truly AI-augmented B2B marketing team looks like – and which signals show that AI adoption is not yet scalable across your organization
How to structure accountability, manage AI output quality, and design governance frameworks that protect brand integrity and consistency as AI becomes embedded in daily work
How to build genuine team capability and buy-in through co-creation, support cultural change with psychological safety, and position AI as a driver of professional growth rather than a threat to it
What an effective 12-month AI adoption roadmap looks like – and which leadership behaviors matter most as AI reshapes the connection between marketing strategy and commercial execution

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper






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Full 30-min webcast

The complete session including AI-augmented team design, cultural change and psychological safety, moving beyond pilots to scalable adoption, quality management and accountability frameworks, AI governance structures, capability building and team buy-in, a 12-month adoption roadmap, leadership behaviors for AI-augmented organizations, and a forward-looking perspective on which parts of B2B marketing structure AI will reshape most
Karine del Moro
Founder, Managing Director,
Red Loom

Expert

Karine Del Moro is a B2B marketing leader with 30 years of experience driving revenue growth, brand authority, and customer engagement. A Fellow of the Chartered Institute of Marketing and an active practitioner of AI-augmented marketing, she operates at board level – embedding into leadership teams as a fractional partner who delivers strategic vision and commercial impact

Who is this for?

B2B marketing leaders, CMOs, and senior practitioners who have started exploring AI but want a structured, leadership-first approach to making it stick – building the governance, culture, accountability, and commercial connection that turns AI experimentation into a genuine organizational capability

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