Webcast
FREE 5 min
FULL 25 min

Maximizing SDR/BDR team performance: Advanced strategies for upskilling, motivation, and long-term success

In this webcast, Michael Thyne explores the management and development of SDR and BDR teams – covering the viability of these roles in today's B2B landscape, the importance of thorough training and coaching, and the practical integration of AI and modern tools into SDR/BDR workflows
Michael Thyne
Demand Generation and Account-Based Marketing Professional

What you will learn

How to assess the viability of SDR and BDR roles in your organization and set them up for long-term success
How to design structured training, coaching, and certification programs that build confident, high-performing teams
How to integrate AI and modern tools into SDR/BDR processes to improve efficiency and outreach effectiveness
How to develop retention and enablement strategies that keep top SDR/BDR talent engaged and motivated over time

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 25-min webcast

The complete session including SDR/BDR team structure and viability, training and coaching frameworks, AI and tool integration, and retention and enablement strategies for sustained team performance
Michael Thyne
Demand Generation and Account-Based Marketing Professional

Expert

Michael Thyne is a seasoned Demand Generation and Account-Based Marketing professional with over 20 years of experience helping technology companies design, build, and implement effective go-to-market strategies to drive organic growth. Throughout his career, Michael has successfully managed multiple BDR/SDR teams across a spectrum of company sizes, including teams of 2-3 for startups and teams of 30+ for global SaaS enterprises. Michael's core philosophy centers on the belief that creating a successful BDR/SDR function requires a collaborative effort from sales, marketing, product, and HR teams. He emphasizes that the success or failure of these teams hinges on the level of support and continuous training they receive from management

Who is this for?

Sales leaders, marketing managers, and business owners who are responsible for building, managing, or scaling SDR and BDR teams – and want practical strategies to develop their people, improve performance, and reduce turnover

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