Webcast
FREE 6 min
FULL 21 min

Mastering B2B marketing practices in the cybersecurity industry

In this webcast, Christopher Mitchell shares his cybersecurity B2B marketing journey across multiple organizations, offering practical perspectives on the challenges, strategies, and communication approaches that define effective marketing in this sector. As Senior Global Campaigns Manager for Cloud Security at Google, Chris brings firsthand experience navigating the complexity of integrating cloud security into existing IT infrastructure and translating that complexity into messaging that resonates with diverse audiences
Christopher Mitchell
Senior Global Campaigns Manager, Cloud Security, Google

What you will learn

How to navigate the unique marketing challenges of the cybersecurity industry, including complex buyer audiences and rapidly evolving technology
How to communicate cloud security solutions effectively, highlighting unique selling points without losing non-technical stakeholders
How to use language and messaging strategies that keep diverse audiences engaged across different stages of the buyer journey
How to anticipate emerging trends in cybersecurity marketing and apply practical advice to succeed in this dynamic field

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 21-min webcast

he complete session including cybersecurity marketing challenges, cloud security messaging strategies, audience communication best practices, and an outlook on the trends shaping the future of B2B marketing in this industry
Christopher Mitchell
Senior Global Campaigns Manager, Cloud Security, Google

Expert

Christopher Mitchell is a seasoned marketing professional with over 7 years of experience in cybersecurity marketing. As the Senior Global Campaigns Manager for Cloud Security at Google, Christopher excels in demand generation, successfully implementing and scaling digital programs across nurture, webinars, advertising, and more. His expertise has garnered industry recognition, including the 2020 Killer Content Award for Best Nurture Campaign, presented by The Demand Generation Report. Christopher's strategic approach and proven track record make him a valuable asset in driving impactful marketing initiatives within the cybersecurity landscape

Who is this for?

B2B marketers and Demand Generation practitioners working in or moving into the cybersecurity space – whether they are seasoned professionals looking for fresh perspective or newcomers who want a practical guide to navigating one of B2B's most complex and competitive industries

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