Webcast
FREE 7 min
FULL 29 min

Marketing the most
important product: you

In this webcast, Martina Haverland explores how B2B marketers can advance their careers through personal positioning, stakeholder influence, and strategic visibility. Learn how to define your unique value, communicate career impact, build meaningful relationships, and prepare for leadership roles with greater confidence and intention
Martina Haverland
Product Marketing Consultant, Multi-Product Untangled

What you will learn

How to define your personal positioning, identify your unique value beyond titles and experience, and frame your career narrative in a way that resonates with the right audience
How to build authentic visibility, strengthen stakeholder relationships, and create influence across your organization through mentorship and sponsorship
How to communicate achievements in business terms, demonstrate leadership readiness, and make the transition from individual contributor to leader
How to take ownership of your professional growth, stay aligned with industry shifts, and integrate continuous learning into your day-to-day work

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 29-min webcast

The complete session including personal positioning frameworks, authentic visibility strategies, stakeholder influence and relationship-building, career narrative development, leadership transition guidance, mentorship versus sponsorship, and practical approaches to continuous professional growth in B2B marketing
Martina Haverland
Product Marketing Consultant, Multi-Product Untangled

Expert

Martina Havrlent is a marketing executive with 14 years of experience across B2B and B2C in SaaS, climate-tech, and consumer brands. She has led international marketing and product marketing teams in high-growth scaleups. What drives her is helping others see what is possible – and giving them the confidence and clarity to grow into it

Who is this for?

B2B marketers at all levels who want to grow with purpose – whether they are looking to clarify their professional identity, build more influence within their organization, or prepare deliberately for a leadership role rather than waiting for it to happen to them

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