Webcast
FREE 5 min
FULL 34 min

Marketing complex products in industrial manufacturing

In this webcast, Emily Ting explores how B2B marketing works in industrial automation and manufacturing. She shares insights on engaging technical buyers, building credibility through education, aligning sales and marketing, balancing digital and physical touchpoints, and using AI to support lean marketing teams in highly technical markets
Emily Ting
Marketing Specialist, 
CCS America, Inc.

What you will learn

How industrial automation and manufacturing marketing differs from other B2B verticals – and what key opportunities marketers should focus on today
How to shape messaging for technical audiences, build credibility through education-led content, and design Demand Generation strategies that work in highly technical markets
How to prioritize accounts, adapt campaign messaging across regions and local needs, and balance relationship-led tactics with scalable digital channels
How AI, analytics, and digital transformation are shaping the future of industrial marketing – and what advice helps new marketers succeed in this space

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Full 34-min webcast

The complete session including industrial marketing strategy, technical audience messaging, credibility-building through content, Demand Generation in manufacturing, account prioritization, regional adaptation, digital transformation guidance for lean teams, and a forward-looking perspective on AI's role in industrial B2B marketing
Emily Ting
Marketing Specialist,
CCS America, Inc.

Expert

Emily Ting is a Marketing Specialist at CCS America, Inc., the US subsidiary of a global machine vision lighting company. With over six years of international marketing experience spanning the U.S. and Japan, she manages comprehensive marketing strategies across the Americas from trade shows and digital campaigns to content development

Who is this for?

B2B marketers working in or moving into industrial automation, manufacturing, or other highly technical verticals who want practical, experience-led guidance on communicating complex product value, engaging informed technical buyers, and building marketing programs that earn credibility and drive growth in relationship-driven markets

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