Webcast
FREE 7 min
FULL 32 min

Leveraging executive branding on LinkedIn for B2B revenue

In this webcast, Brad Zomick breaks down how to turn executive presence on LinkedIn into a genuine B2B revenue channel – covering how to craft a compelling personal brand, engage strategically to build pipeline, and measure what actually matters beyond impressions
Brad Zomick
Founder, Spectamur

What you will learn

How to build an executive brand on LinkedIn that drives B2B pipeline, not just vanity metrics
How to strategically engage and harness personal connections to generate real business outcomes
How to measure success across the full spectrum: impressions, leads, talent attraction, and revenue
How to overcome common branding challenges that keep executives from showing up consistently

FREE PREVIEW

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INFUSE CLIENTS & PARTNERS

Full 32-min webcast

The complete session including personal brand strategy for LinkedIn, strategic engagement frameworks for pipeline generation, measurement approaches across the full executive branding spectrum, and practical solutions to the consistency challenges that hold executives back
Brad Zomick
Founder, Spectamur

Expert

Brad Zomick is a B2B SaaS marketing executive and the Founder of Spectamur, which helps founders grow their LinkedIn influence and build pipeline through personal branding. Previously a VP of Marketing, Brad has successfully scaled startups from seed to exit. He also hosts the "LinkedIn Famous" podcast, where he discusses personal branding with prominent LinkedIn voices and thought leaders

Who is this for?

TEXT B2B marketing leaders, founders, and executives who want to build a LinkedIn presence that does real commercial work – generating pipeline, attracting talent, and positioning their brand as a trusted voice in their market

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