Webcast
FREE 4 min
FULL 22 min

Leveraging customer advisory boards (CABs) to drive smart B2B marketing strategy

In this webcast, Dean Lindsay explores how customer advisory boards (CABs) can help B2B organizations strengthen customer centricity, refine marketing strategy, and turn customer insight into meaningful business action. Learn how to build, structure, and sustain a CAB that informs messaging, product direction, customer advocacy, and long-term growth
Dean Lindsay
Product Marketing Manager, Eastnets

What you will learn

What customer advisory boards are, what goals they support in B2B, and how to define objectives and select the right participants from the start
How to sustain CAB engagement, communicate its business value to internal stakeholders, and build cross-functional alignment around shared insights
How to translate qualitative CAB feedback into measurable strategy – shaping campaigns, positioning, product roadmaps, and advocacy programs
How to interpret mixed signals when CAB insights differ from broader audience data – and how AI and evolving client expectations will shape the future of CABs

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper






INFUSE CLIENTS & PARTNERS

Full 22-min webcast

The complete session including CAB design and participant selection, insight-to-strategy translation frameworks, engagement sustainability, internal stakeholder communication, cross-functional collaboration models, advocacy and community program integration, leadership mindset for acting on insights consistently, and a forward-looking perspective on how CABs will evolve alongside AI and changing client expectations
Dean Lindsay
Product Marketing Manager, Eastnets

Expert

Dean Lindsay is a seasoned product and customer marketing leader helping B2B SaaS organizations launch customer advocacy programs, customer advisory boards, and Go-To-Market initiatives to support product roadmap initiatives, customer research, messaging and positioning through compelling storytelling from the voice of the customer

Who is this for?

B2B marketing leaders, product marketers, and customer success professionals who want to build a more systematic, insight-driven connection to their customers – using advisory boards to strengthen strategy, validate direction, and turn customer relationships into a genuine competitive advantage

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