Webcast
FREE 6 min
FULL 30 min

Leveraging AI to localize GTM in LATAM

In this webcast, Marina Marques explores how B2B organizations can use AI to localize Go-To-Market strategies for LATAM and other emerging markets. She shares practical insights on adapting messaging beyond translation, building trust with regional buyers, validating market insights, selecting effective channels, and creating scalable playbooks that reflect local buyer behavior
Marina Marques
Marketing Manager, LATAM, Udemy

What you will learn

What makes LATAM unique as a B2B market – and what successful GTM localization actually looks like in practice across sub-markets like Brazil, Mexico, Colombia, and Argentina
How AI can accelerate market research, content localization, ICP development, targeting, and automation – and which tools including Claude, ChatGPT, and others, GTM teams should consider
How to balance global brand consistency with local relevance, refine AI-generated content for regional audiences, and build scalable GTM playbooks that reflect real buyer behavior
How to approach channel selection in LATAM, build trust through local proof and first-party insights, and develop a GTM strategy even when market data is incomplete or evolving

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 30-min webcast

The complete session including LATAM market dynamics, GTM localization frameworks, AI tool recommendations for lean GTM teams, brand consistency and local relevance balance, AI-generated content refinement, scalable playbook design, LATAM channel selection strategy, and a forward-looking perspective on AI-driven trends shaping emerging market GTM
Marina Marques
Marketing Manager, LATAM, Udemy

Expert

Marina Marques is a marketing and GTM strategist with over eight years in B2B SaaS, building growth motions across LATAM and international markets. Born and raised in Brazil, she operates in Portuguese, English, and Spanish as both languages and cultural frameworks, giving her an unusually grounded read on how different markets think, buy, and decide to trust a brand. Her career spans from enterprise organizations like Microsoft and Bloomberg to high-growth SaaS companies including AppsFlyer, Kayzen, and Pixis, where she owned end-to-end regional growth across Argentina, Brazil, Colombia, and Mexico. The regional demand framework she built there became a global template

Who is this for?

B2B marketers, GTM strategists, and marketing leaders who are expanding into LATAM or other emerging markets and want practical, culturally grounded guidance on adapting their strategy – using AI to accelerate localization while preserving the human judgment that makes regional marketing actually resonate

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