Webcast
FREE 7 min
FULL 30 min

Igniting your B2B SMM strategy: Creative tactics for authentic engagement

In this webcast, Fara Rosenzweig explores how to use social media strategically in B2B marketing – transforming LinkedIn and other platforms into dynamic tools for genuine curiosity, connection, and engagement rather than broadcast channels for brand content
Fara Rosenzweig
VP of Marketing, Rapport by Speech Graphics

What you will learn

How to transform LinkedIn and other social platforms into tools for meaningful B2B engagement and curiosity
How to develop content strategies aligned with the buyer's journey and avoid the most common B2B social media pitfalls
How to properly leverage multimedia formats to maximize reach and resonance with your target audience
How to use AI and automation to optimize your social strategy while maintaining brand consistency and a human connection

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including B2B social media strategy, buyer journey-aligned content approaches, multimedia format best practices, brand consistency frameworks, and practical guidance on AI and automation for social engagement
Fara Rosenzweig
VP of Marketing, Rapport by Speech Graphics

Expert

Fara Rosenzweig is VP of Marketing at Rapport by Speech Graphics and an Emmy Award-winning marketer with over 20 years of industry experience. Known for her creative spark and analytical mind, Fara excels in Go-To-Market strategies, turning bold ideas into impactful, data-driven results. She revitalizes brands with her strategic prowess and fearless execution

Who is this for?

B2B marketers and brand builders who want to elevate their social media presence beyond content publishing – building a strategy that sparks authentic conversations, drives real engagement, and supports pipeline growth across the buyer journey

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