Webcast
FREE 7 min
FULL 27 min

Growing into the CMO role:
The skills that get you there

In this webcast, Andrea Palten explores how the CMO role is evolving across brand, revenue, digital transformation, and organizational leadership. She shares practical insights on building credibility with the C-suite, balancing metrics with long-term vision, developing marketing talent, and creating systems that support sustainable growth
Andrea Palten
Vice President Marketing, Techstars 

What you will learn

How the CMO role has evolved across brand, revenue, digital transformation, and organizational leadership – and what that means for how you operate today
How to build credibility with the C-suite, maintain clarity under pressure, and lead efficient cross-functional collaboration that goes beyond the shared KPIs
How to balance pipeline ownership with long-term brand equity, and encourage creativity while maintaining accountability and efficiency
Which skills aspiring and current CMOs need most – and how to build repeatable systems that leave a lasting legacy of growth, clarity, and culture

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 27-min webcast

The complete session including the evolution of the CMO mandate, leadership habits for high-pressure environments, cross-functional collaboration frameworks, digital transformation expectations, guidance for first-time CMOs, and a practical perspective on the skills and systems that define the next generation of marketing leaders
Andrea Palten
Vice President Marketing, Techstars 

Expert

Andrea Palten is a marketing consultant and strategist with 25+ years of experience building brands and marketing systems for startups and Fortune 500 companies. She has served as CMO and VP of Marketing for organizations including Techstars, Ogilvy, Transamerica, and Good Sam/Camping World. Today, Andrea runs CMO Growth Guide, where she helps business owners master the marketing systems that actually drive growth without the agency price tag or enterprise budget. She has worked with 500+ clients and students and advised 100+ businesses on strategy, messaging, and client acquisition. Andrea has been a featured speaker at the U.S. Olympic Training Center in Colorado Springs, where she trained Olympic athletes on social media and personal marketing strategy

Who is this for?

Senior B2B marketers, aspiring CMOs, and current marketing leaders who want a candid, experience-led perspective on what the modern CMO role actually demands – and practical frameworks for building the credibility, skills, and organizational impact to grow into it or thrive within it

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