Webcast
FREE 5 min
FULL 30 min

Growing Go-To-Market teams and preparing them for the challenges of tomorrow

In this webcast, Stephanie Swinyer explains how to build and lead Go-To-Market teams that drive sustainable growth in B2B tech. Drawing on over 20 years of experience leading global brand and Demand Generation strategies, she covers how buyer behavior shapes team structure, how to evaluate traditional marketing models in the context of AI and modern tools, and how to manage budgets and communications in a rapidly shifting marketplace
Stephanie Swinyer
Marketing Consultant, Principal
Founder, DemandReach

What you will learn

How to lead and grow Go-To-Market teams by understanding buyer behavior and putting the customer at the center of your strategy
How to evaluate the relevance of traditional marketing models like the sales funnel in the context of modern B2B buying
How AI and technology are transforming Go-To-Market execution and how to use them to improve buyer communications
How to manage marketing budgets smartly and drive measurable pipeline growth in a rapidly changing marketplace

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper

INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including how to lead and grow Go-To-Market teams, how to adapt to evolving buyer behavior, and practical frameworks for using AI and technology to drive pipeline growth
Stephanie Swinyer
Marketing Consultant, Principal
Founder, DemandReach

Expert

Stephanie Swinyer, Marketing Consultant, Principal & Founder at DemandReach, boasts over 20 years of experience crafting global brand and demand generation strategies for high-growth B2B tech companies. A builder at heart, she is a proven marketing leader who champions putting the customer at the center to shape and grow brands. Stephanie has overseen global growth marketing and inside sales teams, driving demand engines in collaboration with Sales. At DemandReach, her clients benefit from repeatable playbooks and campaigns that enhance brand awareness, generate demand, and accelerate their pipeline growth

Who is this for?

B2B marketing leaders and Go-To-Market practitioners who are building or scaling revenue teams and want practical frameworks for navigating growth, AI adoption, and buyer-centric strategy

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