Webcast
FREE 4 min
FULL 19 min

From reviews to revenue: Operationalizing voice of the customer to build trust in the B2B space

 In this webcast, Allyson Havener explores how leading B2B marketers are turning customer voice into a strategic growth engine – shifting from one-off testimonials to an always-on strategy that builds credibility and gets brands in front of buyers before they ever reach a sales page
Allyson Havener
Advisor, Breakout

What you will learn

How to shift from one-off testimonials to an always-on customer voice strategy
How to collect, scale, and activate authentic customer feedback across the buyer journey
How to integrate customer voice into GTM and Demand Generation to drive trust and revenue
How authentic content drives competitive advantage in an increasingly skeptical marketplace

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 19-min webcast

The complete session including customer voice strategy frameworks, practical approaches to collecting and activating reviews at scale, GTM and Demand Generation integration, and guidance on using authentic advocacy to build brand trust and accelerate pipeline
Allyson Havener
Advisor, Breakout

Expert

Allyson Havener is an action-oriented leader driving growth for world-class technology companies. With deep expertise across marketing functions, she builds high-performing, revenue-generating teams. She champions customer-led storytelling and believes true competitive advantage comes from cultivating strong communities and elevating the brand through its customers

Who is this for?

B2B marketers, CMOs, and Demand Generation practitioners who want to move beyond curated brand content and build a systematic approach to customer voice that earns trust before buyers ever enter the funnel – and sustains it long after the deal is closed

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