Webcast
FREE 5 min
FULL 28 min

From compliance to connection: Winning ABM in healthcare and B2G

In this webcast, Brandon Alisoglu shares how to navigate Demand Generation and ABM in healthcare and government sectors – where complex buyer groups, compliance requirements, segmented messaging, and long sales cycles demand a fundamentally different approach than standard B2B marketing
Brandon Alisoglu
ABM Manager, ImageTrend

What you will learn

How to navigate complex buyer groups and compliance requirements in healthcare and B2G
How to build trust through thought leadership, peer validation, and tailored messaging
Tactical adjustments for contact sourcing, segmentation, and content creation in regulated markets
Why close sales alignment is so critical for effective, empathetic marketing in high-stakes industries

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



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Full 28-min webcast

The complete session including ABM strategy for regulated markets, contact sourcing and segmentation adjustments, trust-building through thought leadership and peer validation, and sales alignment frameworks for healthcare and B2G environments
Brandon Alisoglu
ABM Manager, ImageTrend

Expert

Brandon Alisoglu is an ABM Manager at ImageTrend, specializing in data-driven campaigns for healthcare and public safety. With 11+ years in B2B marketing, he blends ABM, Demand Generation, and AI automation to align sales and marketing, drive pipeline growth, and engage audiences across complex buying cycles

Who is this for?

B2B marketers and ABM practitioners working in or moving into regulated, mission-driven industries, particularly healthcare and government, who want practical, field-tested strategies for running compliant, empathetic, and high-impact campaigns in environments where the buying cycle is long and the stakes are high

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