Webcast
FREE 6 min
FULL 28 min

Failing forward: redefining campaign success in B2B marketing

In this webcast, George Sanders explores why so many B2B campaigns fall short – not because of weak creative, but because of missing strategy, unclear objectives, and insufficient internal alignment – and how to treat those failures as a source of iteration and growth rather than something to fear
George Sanders
Head of Growth, Fox Agency

What you will learn

How to identify the real reasons B2B campaigns fail and reframe failure as a learning opportunity rather than a setback
How to define the right problem, create focused briefs, and distinguish between strategy and planning
How to navigate stakeholder subjectivity and communicate marketing value in clear business terms
How to build campaigns grounded in genuine client insight that create distinctiveness and resonate with your audience

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 28-min webcast

The complete session including root cause analysis of campaign failures, brief-writing and strategy frameworks, stakeholder management approaches, and practical guidance for building insight-driven campaigns that earn audience attention and deliver measurable results
George Sanders
Head of Growth, Fox Agency

Expert

George Sanders is Head of Growth at Fox Agency, a B2B tech marketing agency serving global enterprises and scale-ups. He leads new business conversations, supports marketing strategy development, and guides organic client growth. A B2B sales and marketing specialist with 20 years of experience, George is known for his candid, no-nonsense perspective on what makes campaigns work and what makes them fail

Who is this for?

B2B marketers, campaign leads, and agency professionals who want to move beyond post-mortem blame and build a more deliberate, insight-driven approach to campaign strategy – one that treats every result, good or bad, as data that makes the next campaign stronger

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