Webcast
FREE 4 min
FULL 19 min

Expanding into EMEA with data-driven GTM strategy and localization

In this webcast, Claudia Campos explores how B2B marketers can build effective GTM strategies across the diverse EMEA region. She shares insights into market research, localization, channel selection, sales alignment, budget allocation, and the growing role of AI in creating more personalized, data-driven client experiences
Claudia Campos
Marketing Manager EMEA, Sinch

What you will learn

How to identify the most promising EMEA markets for expansion and evaluate opportunity using data, client research, and regional insights
How to address cultural and linguistic differences across EMEA markets while maintaining a consistent global brand
How to select and test channels and messaging for different markets, allocate budgets across regions, and measure campaign performance with the right KPIs
How to align sales and marketing around local GTM goals – and how AI, automation, and personalization are shaping the future of EMEA expansion strategy

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





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Full 19-min webcast

The complete session including EMEA market opportunity evaluation, cultural adaptation and localization strategy, channel selection and testing frameworks, budget allocation across markets, sales and marketing alignment for regional expansion, KPI frameworks for campaign measurement, and a forward-looking perspective on AI and personalization in B2B GTM
Claudia Campos
Marketing Manager EMEA, Sinch

Expert

Claudia Campos is originally from Mexico City and has been living and working in Europe since 2017. She has over 12 years of experience as a B2B marketing strategist, having worked with both local and global companies across Italy, the UK, and Belgium. She is currently the EMEA Marketing Manager for a global technology and AI company, where she plans and executes marketing strategies across various European markets, driving growth and brand presence throughout the region

Who is this for?

B2B marketers, GTM strategists, and marketing leaders who are planning or actively managing expansion across EMEA markets and want practical, experience-led guidance on localizing strategy, aligning with sales, and using data to make smarter regional investment decisions

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