Webcast
FREE 5 min
FULL 18 min

Driving demand: Leveraging thought leadership, community building, and storytelling

In this webcast, Kaite Rosa explores how Demand Generation is built not just through promotion, but through meaningful connections, memorable experiences, and stories that put the client at the center. As Vice President of Marketing at Quantum Workplace and former Brand lead at Axonius – where she helmed a multimillion-dollar campaign featuring Simone Biles – Kaite brings a rare combination of creative ambition and commercial discipline to the conversation
Kaite Rosa
Vice President of Marketing, Quantum Workplace

What you will learn

How to use creative storytelling to generate demand and create experiences that resonate with your audience
How to keep the client and their needs at the center of your marketing narrative – whether launching a product or evolving your strategy
How to build community as a Demand Generation lever and foster authentic connections that extend your brand's reach
How to apply thought leadership to elevate your brand presence and position your organization as a trusted voice in your market

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 18-min webcast

The complete session including creative storytelling frameworks for Demand Generation, community building strategies, and thought leadership approaches that build brand presence and drive lasting audience engagement
Kaite Rosa
Vice President of Marketing, Quantum Workplace

Expert

Kaite Rosa is the Vice President of Marketing at Quantum Workplace, where she leverages her extensive experience to build and scale brand, content, PR, and community functions for high-growth tech unicorns. Previously, Kaite led the Brand team at Axonius, where she spearheaded the multimillion-dollar campaign "Controlling Complexity," featuring Simone Biles, the most decorated gymnast of all time. Her work on this campaign earned her two prestigious Telly awards. Kaite's expertise in executing high-impact branding and content strategies distinguishes her as a leader in the tech industry, consistently driving significant results and elevating brand presence

Who is this for?

B2B marketers, content strategists, and brand leaders who want to move beyond conventional demand tactics and build genuine audience connections through storytelling, thought leadership, and community – in ways that generate pipeline and strengthen brand over time

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