Webcast
FREE 6 min
FULL 35 min

Driving business growth through innovative virtual and hybrid events

In this webcast, Thorben Grosser shares practical strategies for creating virtual and hybrid events that go beyond logistics – building engaging, memorable experiences that serve as genuine Demand Generation touchpoints for B2B audiences. As Head of AI & Automation at EventMobi and a seasoned event marketer with over a decade of experience growing one of Europe's leading event technology brands, Thorben brings both strategic and operational depth to every recommendation he makes
Thorben Grosser
Head of AI & Automation, EventMobi

What you will learn

How to design virtual and hybrid event experiences that are engaging, memorable, and built to drive Demand Generation
How to apply data analytics to measure event impact and optimize future programs for better business outcomes
How to use AI and automation to streamline event planning and measurably enhance the attendee experience
How to integrate digital design and technology seamlessly into your event strategy without losing the human connection

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 35-min webcast

The complete session including virtual and hybrid event design strategies, AI and automation applications, data analytics for event measurement, and digital design principles for creating high-impact B2B event experiences
Thorben Grosser
Head of AI & Automation, EventMobi

Expert

Thorben Grosser is a seasoned event planner and marketer with more than a decade of experience. He joined EventMobi in 2012 and heads up the company's European office. As Head of AI & Automation, Thorben built a multi-disciplinary team of passionate marketers, sales, and support staff and grew EventMobi into one of Europe's leading event technology brands. Passionate about education, he champions EventMobi's partnership efforts and lectures at Victoria University of Applied Sciences and SRH University in Berlin

Who is this for?

B2B marketers and event professionals who want to make virtual and hybrid events a reliable, high-impact part of their Demand Generation strategy, whether they are running their first digital event or looking to significantly raise the bar on audience engagement and measurable ROI

MORE LIKE THIS