Webcast
FREE 7 min
FULL 28 min

Diagnosing structural growth bottlenecks in B2B brand marketing

In this webcast, Nicole Dornhauser explores how B2B tech organizations can diagnose growth bottlenecks and build stronger systems for sustainable brand growth. She discusses positioning, cross-functional alignment, marketing’s connection to revenue, and the shift from activity-driven execution to outcome-driven performance
Nicole Donhauser
Founder | Strategic Advisor, Growth Architectures

What you will learn

How to recognize the early warning signs that marketing, sales, and product are structurally misaligned rather than simply underperforming – and diagnose the most common brand growth bottlenecks in B2B tech
How to build a clear link between marketing activities and revenue outcomes, align CEO and CFO conversations around shared expectations, and use AI to accelerate pattern recognition in diagnosing bottlenecks
How to identify where companies overinvest effort or budget without seeing return, and shift teams from activity-driven execution to outcome-driven performance
How to fix bottlenecks at a systems level, make improvements sustainable over time, and identify the capabilities that enable companies to overcome growth plateaus

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper






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Full 28-min webcast

The complete session including structural growth bottleneck diagnosis, system versus performance signal identification, AI-assisted pattern recognition, cross-functional misalignment fixes, activity-to-outcome execution shifts, CMO-CFO-CEO alignment strategies, systems-level structural changes, and guidance on the capabilities and priorities that prevent growth bottlenecks from emerging in the first place
Nicole Donhauser
Founder | Strategic Advisor,
Growth Architectures

Expert

Nicole Donhauser is a strategic advisor for B2B technology companies. She works with CEOs and leadership teams on growth architecture, aligning positioning, offer design, marketing, and sales into one coherent system. Her focus: making growth structural, not a matter of effort

Who is this for?

B2B tech CMOs and senior marketing leaders who suspect their growth challenges are structural rather than a matter of team effort – and want a systems-level framework for diagnosing misalignment, connecting marketing to revenue, and building growth that scales sustainably

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