Webcast
FREE 7 min
FULL 27 min

Designing a full-funnel Demand Generation strategy

In this webcast, Benjamin Evans breaks down what it takes to build a Demand Generation engine that works end-to-end – from generating awareness and building trust, to capturing intent, aligning with sales after a hand raise, and using CRM and opportunity data to improve targeting, velocity, and win rates
Benjamin Evans
Director of Demand Generation & RevOps, OTAVA

What you will learn

How to structure a full-funnel Demand Generation strategy that connects awareness, trust, and intent to pipeline outcomes
How to use branded and non-branded search, SEO, PPC, and digital impressions as connected demand signals
How to build a proper mid-funnel nurture and align ensure alignment of both marketing and sales after a hand raise
How to use CRM and opportunity data to refine targeting, improve velocity, and strengthen win rates

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 27-min webcast

The complete session including full-funnel Demand Generation strategy, search and digital signal frameworks, mid-funnel nurture design, sales and marketing alignment after hand raise, and CRM-driven pipeline optimization
Benjamin Evans
Director of Demand Generation & RevOps, OTAVA

Expert

Benjamin Evans is a Demand Generation and revenue operations leader with 10+ years of global experience spanning inbound digital marketing, data analysis, and business operations across startup, mid-market, and enterprise organizations. As Director of Demand Generation & RevOps at OTAVA, he builds and optimizes end-to-end GTM strategies – from campaign creation and channel management to full-funnel performance, attribution, and ROI

Who is this for?

B2B marketers and Demand Generation practitioners who want to stop running isolated campaigns and build a connected, full-funnel system that earns attention early, converts intent into pipeline, and uses real data to get sharper over time

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