Webcast
FREE 5 min
FULL 19 min

Demand Generation strategies for ABM and competitive displacement

In this webcast, Jan Bryson explores how Demand Generation strategies have evolved in B2B marketing and what it takes to apply them effectively in ABM and competitive displacement scenarios. Drawing on over 30 years of experience at companies including IBM and Amazon Web Services, Jan shares firsthand lessons on how automation has transformed lead and demand generation, and why truly understanding your target audience is the foundation of any strategy that wins
Jan Bryson
B2B Marketing and Communications Leader

What you will learn

How Demand Generation strategies have evolved in B2B marketing and what that means for how you plan and execute today
How automation is reshaping lead and demand generation – and how to use it without losing sight of your buyer
How to apply ABM strategies that prioritize the needs and preferences of your target accounts
How to develop competitive displacement approaches that help you win rivals' accounts in complex B2B markets

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper

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Full 19-min webcast

The complete session including the evolution of B2B Demand Generation, automation's role in modern marketing strategy, ABM execution frameworks, and practical competitive displacement techniques
Jan Bryson
B2B Marketing and Communications Leader

Expert

Jan Bryson is a seasoned B2B marketing and communications leader with a proven track record in developing strategic marketing plans, crafting compelling messaging and content, and driving impactful results. Her extensive career includes senior roles at software and technology companies, ranging from small startups to industry giants like IBM and Amazon Web Services. Jan's expertise lies in her ability to navigate various business landscapes and lead marketing efforts that resonate with target audiences. Her experience across diverse organizational settings uniquely positions her to deliver significant value, consistently enhancing brand presence and achieving marketing objectives

Who is this for?

B2B marketers and Demand Generation practitioners who want to sharpen their ABM execution, understand how automation fits into a modern demand strategy, and build approaches that actively displace competitors and capture new accounts

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