EXCLUSIVE
Workshop
Certification

Demand Generation and Nurturing Workshop

From prospect to pipeline, with purpose
A practical workshop that helps you understand buyer intent, prioritize the right accounts, and nurture prospects toward meaningful conversations using data from INFUSE campaigns.
  • 3 lessons
  • 20 min
  • Practical activities

Earn a certificate when you finish this course

Demonstrates applied knowledge of demand generation and lead nurturing strategy. Shareable on LinkedIn.

What you will learn

How to understand buyer intent and identify the accounts most likely to convert

How to prioritize engaged accounts and focus effort where it drives the most impact
How to take a needs-focused approach to nurturing prospects across the buyer journey
How to build trust, personalize outreach, and engage entire buying groups to move deals forward

Trusted by your peers

Abigail Cox

Global Content Syndication Lead
I really liked the wide variety of learning available. It wasn’t just a few courses dedicated to one area of the business; we really could expand our knowledge in anything of interest, which is rare to see in this industry. I would strongly recommend any of the courses for all levels of a role. The platform is always accessible, easy to navigate, and very user-friendly, which makes "training" a lot more enjoyable.

Rohitpal Singh

Media Manager
Attending courses at the INFUSE Academy has been a valuable experience. The modules provided clear, practical insights into ABM and demand generation, helping me strengthen my understanding of modern B2B marketing. The content is always relevant and keeps me updated with the latest strategies and industry trends.

Lisa S.

Marketing Specialist
The Academy helped me better align with our Sales team. The topics are spot-on with what we face in client conversations, and I’ve picked up practical ways to improve collaboration. I’ve already completed 12 courses, and I’m not stopping!

Who is this for?

SDRs, BDRs, and marketers working with INFUSE campaign leads who want a structured, practical approach to turning delivered prospects into pipeline.