Webcast
FREE 4 min
FULL 16 min

Defining stronger ICPs with AI-driven data insights

In this webcast, Aitana Arias explores how B2B marketers can use AI to define, refine, and activate stronger ICPs and buyer personas. She discusses how to move beyond firmographics, analyze customer data, map buying groups, and connect ICP strategy to stronger pipeline quality
Aitana Arias
Fractional CMO,
B2B Marketing Hive

What you will learn

Where AI adds value in identifying high-fit accounts, and which pipeline signals indicate it is time to revisit your ICP
How to map buying groups effectively, prioritize stakeholder engagement, and identify hidden stakeholders who influence the decision
Where AI delivers the most value across the broader marketing process – and practical advice for experimenting with AI with focus and discipline
Best practices for analyzing ICPs and personas, building ICPs when client data is limited, and which emerging trends B2B marketers should prioritize

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 16-min webcast

The complete session including AI applications for identifying high-fit accounts, ICP revision signals, buying group mapping strategies, AI experimentation guidance, ICP and persona analysis best practices, a targeting success story, and a forward-looking perspective on building ICPs with limited data and the trends shaping this discipline
Aitana Arias
Fractional CMO, B2B Marketing Hive

Expert

Aitana Arias is a Fractional CMO specializing in B2B growth for SaaS and consultancies working in startups and scaleups. With 14+ years of international experience, she builds and scales marketing engines that drive pipeline and revenue. From strategy to execution, she focuses on Demand Generation, GTM, content, and acquisition, combining strategic clarity with hands-on delivery that delivers measurable results

Who is this for?

B2B marketers, growth leaders, and GTM strategists who want to move beyond firmographic assumptions and use AI responsibly to build ICPs and buyer personas that genuinely reflect how their best-fit customers buy and decide

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