Webcast
FREE 8 min
FULL 39 min

Defining operational leadership to scale B2B marketing teams

In this webcast, Alisa Reznik, a marketing operations and leadership expert shares how operational leadership helps B2B marketing organizations scale, especially during periods of change. You’ll learn how to connect creative work to business outcomes, introduce the right KPIs, and build repeatable processes that improve productivity, accountability, and revenue performance
Alisa Reznik
COO & Executive Advisor, Leadify

What you will learn

What effective operational leadership looks like in B2B marketing – and how to align teams around shared goals, clear responsibilities, and outcomes that matter to leadership
What high-performing marketing leaders do differently, from prioritization and delegation to coaching, protecting focus time, and building teams that scale without losing their edge
How to remove bottlenecks, standardize reporting, and introduce sprint-based operating rhythms that measurably improve delivery speed and team productivity
How to structure marketing teams as organizations grow and how to adopt AI with intention, starting with the business problem rather than the technology

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Full 39-min webcast

The complete session including operational leadership frameworks, common scaling challenges and how to address them, high-performing team traits, process improvement and sprint-based workflows, team structure guidance for growing organizations, and a practical perspective on intentional AI adoption in marketing operations
Alisa Reznik
COO & Executive Advisor, Leadify

Expert

Alisa Reznik is a COO and Executive Advisor with deep roots in B2B marketing operations. She has led teams, built processes from scratch, and coached marketing leaders through the gap where strategy meets execution and things get real. Her work sits at the intersection of people, process, and performance – helping marketing organizations scale without losing their edge, and helping leaders grow without losing themselves in the chaos. She has also worked hands-on with AI and automation inside agency operations, not as a trend to follow, but as a practical tool to make teams faster and smarter

Who is this for?

B2B marketing leaders, senior managers, and CMOs who are scaling their teams and want practical, experience-led guidance on building the operational foundations – processes, rhythms, team structures, and leadership habits – that make sustainable growth possible without sacrificing creative output or team morale

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