Webcast
FREE 9 min
FULL 39 min

Creating signal-led and buyer-centric outbound strategy

In this webcast, Mark Colgan explores how B2B outbound strategy is evolving as buyer behavior, AI, deliverability, and signal-based prospecting reshape Go-To-Market strategies. Learn how to build relevant outbound motions, align sales and marketing, use AI responsibly, and create outreach that feels timely, personal, and valuable
Mark Colgan
B2B Sales Consultant, Yellow O

What you will learn

What makes outbound effective in B2B today – and how to use signals to prioritize outreach and connect outbound to broader Demand Generation strategy
How to build effective omnichannel outbound orchestration across email, LinkedIn, phone, and other touchpoints using buyer-focused messaging principles
How to maintain healthy email deliverability, avoid the most common outbound pitfalls, and identify where AI creates the greatest opportunities and risks in modern outbound campaigns
Which AI tools and use cases can be considered to be the most valuable for outbound, and how B2B outbound strategy is expected to evolve in the years ahead

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 39-min webcast

The complete session including signal-based account prioritization, multi-channel outbound orchestration, buyer-focused messaging frameworks, email deliverability best practices, AI opportunities and risks in outbound, valuable AI tools and use cases, common outbound pitfalls, and a forward-looking perspective on how B2B outbound strategy will continue to evolve
Mark Colgan
B2B Sales Consultant, Yellow O

Expert

Mark Colgan is the founder of Yellow O, where he designs, builds, and hands over AI-enabled outbound systems for B2B SaaS teams. He's advised 250+ companies and reviewed 100+ sales tools on OutboundSalesTools.com. He diagnoses what's not working, builds the fix, and trains the team to run it

Who is this for?

Senior B2B marketing and sales leaders who want to modernize their outbound motion – moving beyond volume-based prospecting to build signal-driven, buyer-centric outreach that protects brand equity and compounds into a coordinated revenue engine

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