Webcast
FREE 7 min
FULL 26 min

Creating “love brands” through communities and referrals

In this webcast, Loana Junge explores how B2B companies can build networks, communities, and referral engines that create trust and accelerate growth. Learn how strong product experiences, love brand dynamics, customer advocacy, and cross-functional collaboration can reduce acquisition costs, strengthen buyer confidence, and turn satisfied customers into powerful growth channels
Loana Junge
Fractional Marketing CMO,
half unicorn

What you will learn

What role B2B networks play in achieving revenue outcomes, and how brand affinity translates into measurable business growth
How a B2B company becomes a "love brand," and how strong networks build buyer confidence before they ever engage with sales
Where to start when building a growth network, how to choose and cultivate community categories over time, and what the building blocks of an effective referral engine look like
Who should contribute to cross-functional community building, which formats best support community momentum, and how networking itself can grow a B2B marketer's own skills and career

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 26-min webcast

The complete session including the role of B2B networks in revenue outcomes, love brand dynamics, network-driven buyer confidence, measuring network trust, starting and cultivating community categories, referral engine foundations, cross-functional community building, and community momentum formats that support long-term growth
Loana Junge
Fractional Marketing CMO,
half unicorn

Expert

Loana Junge is an international GTM leader with 15+ years of experience in scaling B2B SaaS companies. Known for building marketing departments from scratch and driving measurable revenue growth, she now runs her own fractional business, half unicorn. She also leads Women of SaaS in the Bay Area, a professional network connecting women

Who is this for?

B2B marketers and brand leaders who want to move beyond transactional customer relationships and build genuine communities, advocacy, and referral engines that create trust, reduce acquisition costs, and compound growth over time

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