Webcast
FREE 7 min
FULL 29 min

Creating high-impact ABM content

Looking to jump-start your Account-Based Marketing strategy in the dynamic B2B landscape? Join Luca Montecchi in this webcast as he unveils the transformative power of ABM, helping you lead the way in targeted marketing strategies. Luca provides expert insights into overcoming challenges and leveraging the full benefits of ABM, with essential measurement techniques for showcasing ROI. Discover how personalization can elevate success stories and learn to effectively navigate key phases of content creation and scaling strategies. Don’t miss this opportunity to refine your marketing approach and drive significant business outcomes through ABM
Luca Montecchi
Head of Marketing, Great Place to Work® Italia

What you will learn

How to build personalized ABM content that resonates with target accounts at each stage of the buyer journey
How to use personalization to elevate account success and navigate the key phases of content creation and scaling
How to overcome the key challenges of ABM implementation and leverage its full benefits
How to measure ABM content performance and demonstrate ROI to stakeholders

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper

INFUSE CLIENTS & PARTNERS

Full 29-min webcast

The complete session including ABM content personalization frameworks, scaling strategies for account-based programs, and measurement techniques for demonstrating pipeline impact
Luca Montecchi
Head of Marketing, Great Place to Work® Italia

Expert

Luca Montecchi is the Head of Marketing & Communication at Great Place to Work Italia. With a background in law and over six years in marketing, he transitioned from journalism to harness his creative skills in the B2B sector. He holds a Master's in Marketing from Il Sole 24ORE Business School and leads a dynamic team at one of Italy's prominent HR consulting firms. Outside of work, Luca is passionate about storytelling, playing guitar, and enjoys reading, cinema, and traveling

Who is this for?

B2B marketers who are new to ABM or looking to sharpen their content approach – particularly those who want to move beyond generic campaigns and build account-specific strategies that generate real engagement and measurable pipeline results

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