Webcast
FREE 6 min
FULL 21 min

Creating and repurposing
content for ABM

In this webcast, Larissa Ban shares a strategic approach to creating and repurposing content for Account-Based Marketing — covering how to personalize assets for different stages of the buyer journey, align sales and marketing teams, and use intent data and SDR outreach to engage target accounts more effectively. With over 20 years of experience driving growth through ABM and outbound Demand Generation at organizations ranging from startups to F500 companies, Larissa brings concrete, field-tested perspective to every tactic she shares
Larissa Ban
Demand Generation Leader & Startup Advisor; ABM & Content Strategy Consultant

What you will learn

How to create and personalize ABM content that resonates with target accounts at each stage of the buyer journey
How to repurpose existing assets efficiently to support ABM campaigns without starting from scratch
How to align sales and marketing around shared content strategies and use intent data and SDR outreach to boost account engagement effectiveness
How to measure ABM content performance using Account Qualified Leads and reengaged leads, and how AI and gifting platforms can support your programs

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 21-min webcast

The complete session including ABM content personalization strategies, content repurposing frameworks, sales and marketing alignment, AI-assisted content creation, and measurement approaches for Account-Based Marketing programs
Larissa Ban
Demand Generation Leader & Startup Advisor; ABM & Content Strategy Consultant

Expert

Larissa Ban has over 20 years of experience designing and driving growth through strategic outbound Demand Generation and Account-Based Marketing campaigns at organizations ranging from startups to F500 companies. Most recently, as VP of Field & Account-Based Marketing at Smarsh, Larissa led all outbound efforts for the newly launched Enterprise business unit. She was also the first Demand Generation hire at Skyhigh Networks, where she built out a team that contributed to a $1B valuation. She has also served in a number of marketing leadership roles at BlackBerry/Good Technology, HP Enterprise, and Symantec

Who is this for?

B2B marketers and Demand Generation practitioners who are running or building ABM programs and want practical, proven approaches to content creation, personalization, and measurement that make their account-based efforts work harder

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