Webcast
FREE 9 min
FULL 34 min

Creating an effective marketing pipeline across multiple geolocations and global business segments

In this webcast, Bryce Roberts shares how to design and execute Demand Generation and go-to-market strategies that work across geolocations and global business segments – covering the role of marketing automation, intent data, analytics, and team enablement in making it happen
Bryce Roberts
VP of Marketing, Logicbroker

What you will learn

How to leverage marketing automation and intent data for regional relevance
How to motivate and enable teams to scale execution globally without losing local precision
How to use analytics and trends to refine your pipeline approach and drive more consistent results
How to better align GTM strategies with distinct market needs across geolocations and global segments

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


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Full 34-min webcast

The complete session including global Demand Generation strategy, marketing automation and intent data for regional programs, GTM alignment across business segments, and team enablement frameworks for scaling global execution
Bryce Roberts
VP of Marketing, Logicbroker

Expert

Bryce Roberts is a global marketing leader with over 11 years of experience in steering marketing teams at B2B SaaS companies. As the VP of Marketing at Logicbroker, Bryce excels in Demand Generation and go-to-market strategies, with a keen focus on marketing automation, intent data, and revenue cycle management. His career includes significant contributions to high-growth events such as Oracle's acquisition of NetSuite, several private equity exits, and the N-able spinoff from SolarWinds. Bryce holds an MBA with a specialization in innovation management from NC State University

Who is this for?

B2B marketers and marketing leaders who are managing or building demand programs across multiple regions or business segments – and need practical strategies to align their GTM approach, localize execution, and scale pipeline generation globally

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