Webcast
FREE 5 min
FULL 26 min

Built to break through: The value of strengthening your pattern interrupt muscle to drive demand

In this webcast, Madhav Bhandari shares how B2B marketers can break through market saturation by applying pattern interrupts – disruptive, creative strategies that capture audience attention and spark demand – and how to ground those experiments in clear product positioning so they drive real pipeline impact
Madhav Bhandari
VP of Marketing, Storylane

What you will learn

How to apply pattern interrupt thinking to cut through B2B market saturation and shift audience perception
How to identify where your marketing playbook looks like your competitors' and run structured creative experiments
How to design effective and unconventional campaigns that are grounded in product positioning and brand strategy
How to measure the impact of bold creative bets through demo requests, brand search growth, and pipeline shifts

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper



INFUSE CLIENTS & PARTNERS

Full 26-min webcast

The complete session including pattern interrupt frameworks for B2B Demand Generation, product-positioned creative campaign design, test-and-learn approaches for scaling bold marketing bets, and measurement strategies for connecting creative experimentation to pipeline impact
Madhav Bhandari
VP of Marketing, Storylane

Expert

Madhav Bhandari is VP of Marketing at Storylane, an AI-native platform for creating interactive demos in minutes. He has built a decade-long track record of scaling startups from $2M to $20M+ ARR using bold campaigns and pattern interrupt experiments that make prospects stop scrolling and start buying

Who is this for?

B2B marketers and growth leaders who feel like their campaigns are blending into the background and want a practical, test-and-learn framework for standing out – using creative, strategy-aligned differentiation that drives real visibility and measurable demand

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