Webcast
FREE 6 min
FULL 29 min

Building trust through B2B influencer marketing

In this webcast, Stef Lait explores how B2B influencer marketing helps brands build trust, reduce perceived risk, and accelerate measurable growth. She discusses how to identify the right influencers, create long-term partnerships, align programs with business goals, and measure impact beyond surface-level engagement
Stef Lait
Founder & Director,
Sphere of Influence

What you will learn

How to communicate influencer marketing value to C-level executives, and the biggest challenges brands face in building B2B influencer programs
How AI tools can support a B2B influencer marketing program, and which KPIs best measure its impact on trust, credibility, and pipeline
What the key steps are in a successful B2B influencer marketing framework, common bottlenecks to watch for, and which strategic factors shape effective program design
How to identify and onboard the right B2B influencers, understand which of them can serve as a credible voice, and build strong, long-term partnerships

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 29-min webcast

The complete session including executive communication for influencer marketing value, influencer identification and onboarding, partnership-building frameworks, program design strategy, common execution bottlenecks, AI applications in influencer marketing, and KPI frameworks for measuring impact on trust, credibility, and pipeline
Stef Lait
Founder & Director,
Sphere of Influence

Expert

Stef Lait is the Founding Director of Sphere of Influence, a global B2B influencer marketing agency that helps brands achieve measurable growth through strategic partnerships with credible, trusted voices. With 15+ years experience working both brand and agency side, Stef understands the challenges brands face in building market authority and believes borrowing trust is the ultimate competitive advantage

Who is this for?

B2B marketers and brand leaders who want to move beyond one-off influencer activations and build a structured, credibility-first program that supports the full buyer journey and delivers measurable trust and pipeline impact

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