Webcast
FREE 7 min
FULL 29 min

Building revenue-driven Demand Generation programs for the CPG vertical

In this webcast, Aga Olesiak explores how B2B marketers can build Demand Generation engines that create measurable value in complex CPG ecosystems. She shares insights on pipeline quality, segmentation, experimentation, AI, attribution, outbound personalization, and aligning marketing activity with revenue impact
Aga Olesiak
Chief Growth Officer,
Retail Media IQ

What you will learn

What Demand Generation looks like in a complex CPG vertical, common misconceptions about pipeline quality, and how to segment CPG audiences across enterprise and challenger brands
Where Demand Generation most often breaks down with CPG-focused accounts, and what a strong experimentation framework requires to test and scale campaigns responsibly
Where AI creates the most value in Demand Generation workflows, and how to strengthen internal understanding of marketing's contribution to revenue
Which habits differentiate high-performing Demand Generation teams, where to prioritize improvement in a CPG demand engine, and how Demand Generation is evolving in this vertical

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper






INFUSE CLIENTS & PARTNERS

Full 29-min webcast

The complete session including Demand Generation strategy for CPG verticals, audience segmentation frameworks, execution gap identification, experimentation and testing frameworks, scaling criteria for experiment results, AI-native workflow applications, internal marketing value communication, and a forward-looking perspective on how Demand Generation is evolving in complex B2B ecosystems
Aga Olesiak
Chief Growth Officer, Retail Media IQ

Expert

Aga Olesiak is a business growth executive with 20 years of experience across FMCG, AdTech, SaaS, and AI. She combines consumer market expertise with B2B technology experience to drive top-line revenue growth. Most recently, as Chief Growth Officer at RMIQ, she contributed to 2.4× MRR growth within six months, focusing on CPG brands

Who is this for?

B2B marketers and Demand Generation leaders working in or adjacent to the CPG vertical who want practical, experience-led guidance on building programs that move beyond lead volume and create genuine, measurable revenue impact in a complex, multi-stakeholder buying environment

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