Webcast
FREE 6 min
FULL 27 min

Building high-performing B2B websites

In this webcast, David Williams explores how B2B websites can become powerful drivers of client experience, sales enablement, and commercial growth. Learn how to create clearer value propositions, improve self-service journeys, personalize experiences for different buying roles, and measure website impact through customer, revenue, and operational metrics
David Williams
Digital Transformation Consultant, DHW Digital

What you will learn

How to build a B2B website that supports brand credibility, guides buyers from browsing to action, and integrates with sales, customer service, and operations
How to design role-based experiences, prioritize personalization, and create navigation built around client needs and buying tasks rather than internal structure
How to identify high-impact improvements that create measurable buyer journey results even with limited resources
How to measure website performance through customer, revenue, and operational metrics – and demonstrate ROI from optimization over time

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 27-min webcast

The complete session including B2B website strategy and sales integration, role-based design and personalization, client-led navigation principles, ROI measurement frameworks, and a forward-looking perspective on how digital-native buyers, conversational commerce, and AI-enabled research will reshape B2B client experience
David Williams
Digital Transformation Consultant, DHW Digital

Expert

David Williams is a senior digital commerce leader with over 25 years of experience spanning B2B and B2C. He has led major eCommerce and marketing transformations at brands including Deckers and DCC Vital, driving growth, customer experience, and international expansion. He now advises organizations on B2B eCommerce and digital transformation

Who is this for?

B2B marketers, digital leaders, and business owners who are responsible for their organization's web presence and want practical, experience-led guidance on turning their website into a genuine commercial asset – one that supports buyers, enables sales, and delivers measurable revenue impact