Webcast
FREE 6 min
FULL 28 min

Building credible, data-driven sustainability messaging in B2B

In this webcast, Giovanni Rossi explores the role of sustainability in B2B marketing. He discusses key practices and strategies for effectively integrating sustainability into business models and communications. This webcast is a good opportunity to gain insights on how B2B companies can reshape their marketing language to communicate sustainability effectively and create lasting value in today’s interconnected world
Giovanni Rossi
CMO, ELECTRA AI

What you will learn

How the role of sustainability in B2B marketing has evolved – and what that means for how organizations communicate it today
Key practices for embedding sustainability into business models and marketing communications in a way that is credible and operationally grounded
How to articulate sustainability value to different stakeholders, align internal teams around shared priorities, and avoid the most common messaging pitfalls
How sustainability is influencing B2B buying decisions today – and how to prepare for its growing role in shaping the future of global business

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




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Full 28-min webcast

The complete session including sustainability integration frameworks, stakeholder communication and alignment strategies, credible messaging principles, real-world narrative realignment examples, and a forward-looking perspective on how sustainability will continue to shape B2B marketing strategy and buyer behavior
Giovanni Rossi
CMO, ELECTRA AI

Expert

Giovanni Rossi is an international Marketing and Communications leader, bringing over 13 years of experience in driving growth and enhancing brand presence within the energy and technology sectors. His expertise spans strategic and product marketing, brand building, and public relations. He holds a diverse academic background with Master’s degrees in Economics and Philosophy, complemented by an MBA in International Management

Who is this for?

B2B marketers, brand strategists, and marketing leaders who want to integrate sustainability into their communications in a way that is honest, data-backed, and genuinely relevant to the buyers and stakeholders they are trying to reach – rather than defaulting to vague claims that erode credibility

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