Webcast
FREE 8 min
FULL 43 min

Building buyer readiness across B2B buying groups with data, signals,
and the right content

In this webcast, Jeanne Rogers explains how B2B marketers can turn buying committee research into language that champions can repeat internally, so a single advocate can carry the case back to finance, legal, procurement, and IT. As a Demand Generation strategist with 14 years of B2B SaaS experience across fintech, legal tech, and tax compliance, and a former media sales professional, Jeanne consults founders and C-suite leaders on connecting pipeline, buying committee enablement, and GTM strategy to outcomes that compound
Jeanne Rogers
VP, Growth & Demand Generation,
NOTICENINJA

What you will learn

How the shift to a no-click search environment is reshaping Demand Generation, and how to create value for buyers at different stages of their journey before they are sales-ready
How to build internal buyer language that champions can repeat, and how need prioritization inside the buying group differs from external brand messaging
How to define and track pre-hand-raise signals, apply ICP knowledge to understand a buying group’s needs, and use buyer and deal forensics to study past wins and losses
How to tailor content for finance, legal, and procurement stakeholders, build breadcrumb content across buying cycles, and align sales and marketing to help buyers reach internal consensus

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 43-min webcast

The complete session including the no-click shift in Demand Generation, internal buyer language for champions, pre-hand-raise signals, buyer committee forensics, stakeholder-specific content with ROI messaging for finance, breadcrumb content across long buying cycles, and sales and marketing alignment around shared metrics
Jeanne Rogers
VP, Growth & Demand Generation,
NOTICENINJA

Expert

Jeanne Rogers is a Demand Generation strategist with 14 years of B2B SaaS experience across fintech, legal tech, and tax compliance. A former media sales professional, she consults founders and C-suite leaders on building revenue infrastructure, connecting pipeline, buying committee enablement, and GTM strategy to business outcomes that compound

Who is this for?

B2B marketers and Demand Generation leaders selling into complex buying committees who want practical ways to read early buyer signals, equip champions with the right language, and align sales and marketing around moving deals forward

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