Webcast
FREE 5 min
FULL 27 min

Building buyer-centric Demand Generation on a low budget for early-stage B2B SaaS

In this webcast, Veronika Vebere explores how early-stage B2B SaaS companies can build a focused, revenue-driven Demand Generation strategy. She shares practical insights on understanding buyers, validating market problems, prioritizing channels, using client-centric language, and aligning marketing activity with pipeline and revenue goals. Learn how to focus resources, sharpen positioning, and create Demand Generation motions that support pipeline and growth
Veronika Vebere
Fractional Demand Generation Lead,
Inbound House

What you will learn

How to build demand efficiently in early-stage SaaS, assess whether a product solves a market-worthy problem, and get messaging and positioning right before investing in channels
What a first 90-day GTM plan should look like, how to decide which activities deserve investment first, and how limited runway should shape priorities and budget decisions
How messaging, storytelling, and client insight create meaningful opportunities, and how a smaller startup can compete for attention against well-funded incumbents
Which low-hanging opportunities can improve Demand Generation quickly, what lessons from zero-budget marketing still apply, and which tools support better execution and decision making

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 27-min webcast

The complete session including foundations of early-stage demand, market problem validation, positioning before demand, a 90-day GTM plan, initiative prioritization, messaging and storytelling, limited-runway budget decisions, competing against well-funded incumbents, quick Demand Generation wins, and the tools that support execution
Veronika Vebere
Fractional Demand Generation Lead,
Inbound House

Expert

Veronika Vebere is a fractional Demand Generation lead and founder of Inbound House. With 15+ years in B2B marketing, she helps SaaS and AI startups sharpen their Go-To-Market strategy, prioritize the right channels, and connect marketing activity to pipeline and revenue. Her experience spans self-serve, sales-led, and enterprise growth

Who is this for?

Marketers, founders, and fractional leaders at early-stage B2B SaaS companies who need to generate pipeline with limited resources and want a focused, measurable approach to Demand Generation that connects directly to revenue

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