Webcast
FREE 8 min
FULL 28 min

The Brand to Demand: mindset that builds faster, stickier growth

In this webcast, Phelim O'Halloran explores how B2B brands can build genuine loyalty by embedding community programs into their marketing strategy – not as a PR exercise, but as a long-term growth lever grounded in authenticity and mutual benefit. With over 16 years of experience in digital marketing and strategy across major multinational organizations, and a current focus on helping charities and SMEs achieve their goals, Phelim brings a uniquely practical and values-driven perspective to the conversation
Phelim O'Halloran
Owner and Marketing Consultant, Alcomis.ie

What you will learn

How to build impactful community initiatives grounded in authenticity and genuine stakeholder engagement
How to create mutually beneficial partnerships with clear expectations and a focus on long-term impact over short-term gain
How to set defined goals and design programs that deliver measurable outcomes – including brand loyalty, traffic, and community perception
How to embed sustainability and community-giving into your broader organizational strategy, not just your marketing and advertising efforts

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including community program design, authentic stakeholder engagement, goal-setting frameworks for brand loyalty initiatives, and how to make community-giving a sustainable part of your organization's growth strategy
Phelim O'Halloran
Owner and Marketing Consultant, Alcomis.ie

Expert

Phelim O'Halloran is a marketing expert and leader with over 15 years of experience in digital marketing, strategy, and management. He has worked with major multinational corporations including eBookers, Groupon, and Indeed, gaining extensive expertise in branding, advertising, CRM, digital marketing, technology, and analytics. In 2022, Phelim transitioned from roles in large international companies to focus on leveraging his skills closer to home. As the Owner and Marketing Consultant of Alcomis.ie, his passion lies in helping the charity sector and small to medium-sized companies achieve their goals. Phelim also actively contributes to his community as a Board Trustee for Youth Work Ireland Meath

Who is this for?

B2B marketers and business leaders who want to build brand loyalty that goes beyond campaigns – using community programs and purpose-driven initiatives to create deeper connections with clients, prospects, and employees alike

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