Webcast
FREE 6 min
FULL 34 min

Building brand authority through B2B knowledge hubs

In this webcast, Javier Yebenes explores how B2B marketers can build brand authority by turning internal expertise into a trusted industry knowledge hub. He shares practical insights on creating useful content, aligning thought leadership with buyer needs, leveraging personal brand and community, and using AI in ways that support trust, quality, and long-term growth
Javier Yebenes
Chief Marketing Officer, METAREG

What you will learn

Why creating an industry knowledge hub is valuable for B2B marketers, and which strategic decisions are essential when building one that earns trust
How to secure internal buy-in for knowledge hub initiatives, identify the content formats that genuinely influence market perception, and maintain quality and consistency at scale
How to strategically build and align a personal brand with the company brand, and use community to strengthen Demand Generation and deepen client trust
How to measure the effectiveness of thought leadership content, use AI for content creation without eroding authority, and get started building an authority-driven knowledge hub

FREE PREVIEW

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Full 34-min webcast

The complete session including industry knowledge hub strategy, internal buy-in tactics, content quality at scale, personal brand and company brand alignment, community-building for Demand Generation, thought leadership measurement, AI applications in content creation, and a practical starting point for leaders building an authority-driven knowledge hub
Javier Yebenes
Chief Marketing Officer, METAREG

Expert

Javier Yebenes is a B2B marketing leader with over 15 years of experience driving growth for technology, manufacturing, and consulting businesses. Having lived and worked in Spain, Canada, and now Auckland, New Zealand, he brings a global perspective to modern marketing. Known for leveraging creativity and unconventional thinking, Javier is passionate about building communities and creating long-term demand that delivers measurable business impact. His expertise includes brand development, creating content hubs, disruptive marketing, LinkedIn marketing, thought leadership, and Demand Generation strategy. As Global Director of Marketing at Foster Moore International, Javier has transformed the company's market position from a weak position to being the leading voice in the global registry sector. Under his leadership, Foster Moore has become the most cited source of industry content and the most trusted supplier in the market through a strategy focused on education, community, and brand leadership

Who is this for?

B2B marketers, content strategists, and brand leaders who want to move beyond routine content publishing and build a genuine knowledge hub that establishes their organization as a trusted, authoritative voice in its industry

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