Webcast
FREE 7 min
FULL 50 min

Building B2B stories that win on product, personality, and pipeline

In this webcast, Jack Barton explores how B2B marketers can build stronger stories for complex buying journeys. He shares a practical framework built around product, personality, and pipeline, showing how marketers can connect clear product value, distinctive brand storytelling, and measurable Demand Generation to earn trust and sustain buyer engagement
Jack Barton
Founder, Cadence

What you will learn

How B2B buyers make decisions across complex committees and long sales cycles – and what role storytelling plays in shaping market perception and buyer confidence
How the product, personality, and pipeline framework structures marketing activity, aligns internal teams, and supports buyers at every stage of the decision process
How to balance product clarity with brand distinctiveness, adapt messaging for different personas, and build narratives that sustain engagement from initial interest to final decision
How to measure storytelling effectiveness using frontline feedback and the right signals – and how AI is shaping the future of B2B positioning and messaging

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 50-min webcast

The complete session including the product, personality, and pipeline framework, narrative and market perception strategy, complex buying journey support, cross-team message alignment, trust-building through storytelling, effectiveness measurement approaches, campaign case study, and a forward-looking perspective on AI's role in B2B storytelling and positioning
Jack Barton
Founder, Cadence

Expert

Jack Barton is a marketing strategist and creative lead specializing in brand positioning, storytelling, and content strategy for B2B tech companies. At Cadence, he drives messaging that connects automation, customer experience, and growth – blending analytical rigor with a genuine love of clear, human communication

Who is this for?

B2B marketing leaders, product marketers, and customer success professionals who want to build a more systematic, insight-driven connection to their customers – using advisory boards to strengthen strategy, validate direction, and turn customer relationships into a genuine competitive advantage

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