Webcast
FREE 5 min
FULL 33 min

Building a localization strategy
that drives revenue

In this webcast, Nicola Calabrese explores how B2B SaaS companies can use localization as a strategic growth lever for international expansion. He discusses how to move beyond translation, prioritize markets, align localization with revenue goals, and build scalable systems that support consistent customer experiences across regions
Nicola Calabrese
Founder, Undertow

What you will learn

Why localization matters in B2B SaaS beyond translation, which signals indicate readiness for international expansion, and how to align localization strategy with revenue goals
What a scalable localization framework and repeatable operating model look like, and which criteria can help prioritize specific markets for investment
How to move from ad hoc localization to a structured system, balance global consistency with local adaptation, and achieve effective cross-functional collaboration
How AI and an effective localization tech stack support scale, how to allocate resources between global content and local adaptation, and which metrics best measure localization effectiveness

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 33-min webcast

The complete session including revenue-aligned localization strategy, expansion readiness signals, market prioritization, scalable frameworks and operating models, common bottlenecks, global consistency and local adaptation, cross-functional collaboration, AI and tech stack guidance, resource allocation, and localization measurement
Nicola Calabrese
Founder, Undertow

Expert

Nicola Calabrese is the founder of Undertow, a consultancy helping tech companies build modern, AI-powered localization programs. He leads the Localization Management Academy at TranslaStars, hosts the Multilingual Content Podcast, and authored Localization in the Age of AI, drawing on research with leaders at Atlassian, Canva, Slack, and Sinch

Who is this for?

B2B SaaS marketers, GTM leaders, and localization professionals who are expanding internationally and want a structured, revenue-aligned approach to localization that scales across markets without losing consistency or local relevance

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