Webcast
FREE 5 min
FULL 28 min

Building a culture of smart marketing experimentation in B2B

In this webcast, Iga Ochab and Aneta Wojnar share practical perspectives on how B2B marketing leaders can build environments where teams feel safe to test ideas, learn from outcomes, and turn experimentation into a genuine driver of growth – without losing structure, accountability, or alignment with business goals
Aneta Wojnar
Marketing Expert | Interim Manager
Iga Ochab
Co-Founder,
Brand Pitch Lab

What you will learn

How to create the right conditions for healthy experimentation – from defining clear hypotheses and success criteria to building psychological safety across your team
How to properly balance structure and creativity so that the experimentation process stays aligned with business goals without becoming bureaucratic or risk-averse
How to shift conversations from blame to learning, and use frameworks like After Action Review to turn any outcome into a shared insight
How AI and emerging tools are reshaping what B2B teams can test, learn, and act on – and how leaders can prepare their teams for what comes next

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper




INFUSE CLIENTS & PARTNERS

Full 28-min webcast

The complete session including frameworks for responsible experimentation, psychological safety and leadership guidance, real-world examples of experiments that delivered meaningful learning, course correction strategies, and a forward-looking perspective on the trends reshaping B2B experimentation culture
Aneta Wojnar
Marketing Expert | Interim Manager

Expert

Aneta Wojnar is a creative and strategic marketing expert with 10+ years of experience across fintech, iGaming, gaming, tech, and B2B, working at the intersection of marketing, recruitment and HR, and sales. She has led campaigns, rebrands, and cross-functional initiatives in international, remote-first environments across multiple markets and time zones
Iga Ochab
Co-Founder, Brand Pitch Lab

Expert

Iga Ochab is a marketing strategist specializing in building and refining brand foundations, designing end-to-end marketing strategies, and aligning sales, marketing, and operations around shared priorities. She works with CEOs and leadership teams to translate business vision into clear direction, structured execution, and marketing systems that drive measurable growth. Iga supports companies during growth phases, strategic repositioning, and moments of organizational complexity – helping leadership regain clarity and momentum without adding unnecessary layers

Who is this for?

B2B marketing leaders, team managers, and senior practitioners who want to build a culture where testing, learning, and iteration are part of how their team operates, not an occasional experiment, and who want practical frameworks to make that shift sustainable and safe

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