Webcast
FREE 7 min
FULL 37 min

Bridging ABM strategy and delivery with content operations

In this webcast, Nick Pryke explores how B2B GTM teams can operationalize ABM content at scale while maintaining relevance, precision, and strategic focus. He shares practical insights on aligning content operations with ICPs, buying groups, account cycles, stakeholder feedback, and AI-enabled workflows to create content that supports meaningful account engagement
Nick Pryke
B2B Content Writer & Event MC, The Glue Between

What you will learn

How content operations flex across 1-to-1, 1-to-few, and 1-to-many ABM models – and how ICP and prioritized accounts drive content decisions from the start
How to sequence content across buyer journey stages, address multiple decision makers across touchpoints, and balance personalization with reuse under budget constraints
How to build team alignment across sales, marketing, and product, manage review and approval processes, and protect content focus while scaling ABM operations
How AI is influencing ABM content operations – where it accelerates insight and efficiency, and where human storytelling and strategic judgment remain essential

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 37-min webcast

The complete session including ABM content model frameworks, ICP-driven content strategy, buyer journey sequencing, buying group complexity management, kickoff-to-delivery workflows, activation requirements, scaling operations, measurement signals for account progress, and practical guidance on AI's evolving role in ABM content operations
Nick Pryke
B2B Content Writer & Event MC, The Glue Between

Expert

Nick Pryke is a B2B content writer and creative operations consultant specializing in ABM hero assets for mid-to-large enterprise and agencies.
With over 10 years' experience shaping highly-targeted campaign content across industries, he blends journalistic interviewing and storytelling with ABM nous to deliver a one-stop shop for marketers looking to scale

Who is this for?

B2B marketers, ABM practitioners, and content operations leaders who are scaling account-based programs and want a practical, end-to-end framework for connecting strategy to delivery – building content that reaches the right accounts, at the right time, with the right level of precision

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