Webcast
FREE 6 min
FULL 30 min

Breaking the B2B growth
plateau for SMBs

In this webcast, Jacqueline Holmes explores how SMBs can identify and overcome B2B growth plateaus through smarter marketing design, stronger retention strategies, and sharper channel focus. Learn practical insights on diagnosing slowdowns, using strategic friction to improve lead quality, building customer communities, and turning post-sale engagement into measurable growth
Jacqueline Holmes
Senior Customer Lifecycle Marketing Partner, Thryv

What you will learn

How to recognize the early signals of a B2B growth plateau and accurately diagnose whether the observed slowdown is a market, messaging, or system issue
How strategic friction can improve conversion quality – and how to prioritize the channels that truly move the needle even when they challenge internal assumptions
How to turn post-sale engagement into measurable growth through lifecycle marketing, retention strategy, and community-building that creates real competitive advantage
How to encourage smart experimentation with limited resources, communicate bold ideas to leadership, and make the mindset shift that plateaus actually require

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including growth plateau diagnosis frameworks, strategic friction as a conversion lever, channel prioritization strategies, retention and lifecycle marketing approaches, dark funnel and community participation, experimentation guidance for resource-constrained teams, and leadership alignment tactics for challenging mainstream assumptions
Jacqueline Holmes
Senior Customer Lifecycle Marketing Partner, Thryv

Expert

Jacqueline Holmes is a B2B marketing leader with more than a decade of experience helping SaaS and SMB companies break through growth plateaus. Known for bold, innovative strategies and a no-fluff approach, she turns complex marketing challenges into simple, scalable wins that resonate with both customers and the C-suite

Who is this for?

B2B marketing leaders, CMOs, and senior practitioners at SMBs and scale-ups who are navigating the transition beyond founder-led growth and want practical, experience-led guidance on diagnosing slowdowns, refining strategy, and building the systems that sustain momentum at the next stage of growth

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