Webcast
FREE 5 min
FULL 23 min

BOFU meets AI:
Content that converts

In this webcast, Lashay Lewis walks through the hands-on process of building bottom-of-funnel content for B2B SaaS based on real buyer pain points, internal documentation, and sales conversations – showing how to translate messy internal knowledge into clear, product-led assets that resonate with decision makers and drive conversions
Lashay Lewis
Founder, BOFU.ai

What you will learn

How to translate buyer pain points and sales conversations into high-converting BOFU content
How to build product-led content across formats: blog posts, comparison pages, and one-pagers
Why specificity and buyer insights matter more than SEO for bottom-of-funnel success
How to use AI tools to enhance content processes while keeping human insight at the core

FREE PREVIEW

Watch now

A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 23-min webcast

The complete session including BOFU content strategy frameworks, product-led content creation across formats, buyer insight and sales conversation analysis, and practical AI integration techniques for B2B SaaS content teams
Lashay Lewis
Founder, BOFU.ai

Expert

Lashay Lewis is the Founder of BOFU.ai, a human-led, AI-powered consultancy helping B2B SaaS brands turn customer insights into revenue-generating content. She has worked with companies like Conveyor, Teal, and SoundThinking, transforming underperforming BOFU pages into high-converting growth assets

Who is this for?

B2B content marketers and demand gen practitioners working in SaaS who want to build bottom-of-funnel content that actually converts – grounded in real buyer conversations and product insight rather than keyword volume or generic messaging

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