Webcast
FREE 6 min
FULL 30 min

Best practices for creating a successful customer experience

In this webcast, Franck Ardourel shares how to align CX initiatives with business goals, understand consumer behavior and preferences, and use technology to deliver better experiences at scale. With over 25 years of expertise in digital growth and transformation across B2B SaaS, e-commerce, and global markets, Franck brings a holistic perspective on CX that extends well beyond traditional customer service – including how to maintain global consistency while adapting for local relevance
Franck Ardourel
Fractional CMO, Tech Advisor & Visionary Thought Leader, CX

What you will learn

How to align CX initiatives with business goals and build a strategy that supports all stakeholders across the buyer journey
How to understand consumer behavior and preferences and use those insights to design experiences that resonate
How to leverage technology – including AI and first-party data – to deliver personalized CX at scale
How to maintain global CX consistency while adapting for local market needs, and how to navigate the emerging trends shaping B2B customer experience

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session including CX strategy and business alignment, consumer behavior frameworks, AI and first-party data applications, global versus local CX execution, and emerging trends in B2B customer experience
Franck Ardourel
Fractional CMO, Tech Advisor & Visionary Thought Leader, CX

Expert

Franck Ardourel is a highly experienced Fractional CMO, Tech Advisor, and Customer Experience Consultant with over 25 years of expertise in digital growth and transformation. Franck is known for his innovative, customer-focused strategies that leverage AI and data-driven insights to enhance customer experiences. His extensive work spans B2B SaaS, e-commerce, and global markets, where he drives impactful go-to-market strategies and ROI-focused execution. Beyond his executive roles, Franck contributes to the academic community, teaching CX, digital marketing, and technology at Santa Clara University's Leavey School of Business MBA program. He is also a prolific author, having published three marketing books that aim to advance the marketing field and inspire future marketers

Who is this for?

B2B marketers, client success managers, and business leaders who want to build customer experiences that go beyond satisfaction – creating the kind of consistent, personalized, and technology-enabled interactions that drive retention, loyalty, and long-term growth

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