Webcast
FREE 5 min
FULL 24 min

Balancing speed and impact in AI-driven B2B marketing

In this webcast, Batul Resheq explores how AI and rising expectations are accelerating B2B marketing. She shares practical insights on balancing speed, quality, and impact while protecting strategic thinking, maintaining differentiation, and keeping customers and teams at the center of marketing decisions
Batul Resheq
Chief Marketing Officer, Immoware24

What you will learn

What the biggest challenges are for GTM teams today, and how AI is changing content creation, distribution, evaluation, and execution
How to choose the channels that deserve your focus, and prioritize tasks so activity stays tied to impact
How increased pace is changing the role of the B2B CMO, and what defines high-quality marketing in a high-velocity environment
How speed, quality, and impact are likely to evolve, and what marketing leaders should keep in mind in the era of AI

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Full 24-min webcast

The complete session including the latest challenges facing GTM teams, AI in content workflows, channel and task prioritization, the evolving CMO role, quality at speed, and a forward-looking perspective on how speed, quality, and impact will evolve in B2B marketing
Batul Resheq
Chief Marketing Officer, Immoware24

Expert

Batul Resheq helps B2B companies make marketing work through clear, actionable strategies. As a Fractional CMO, interim Marketing Lead, and consultant, she improves lead generation, refines positioning, aligns sales and marketing, and builds scalable systems. Her experience spans SaaS, sustainability, education, logistics, and other B2B sectors. She also hosts the Sales-Marketing Therapy podcast

Who is this for?

B2B marketing leaders and CMOs who feel the pressure to move faster with AI and want practical guidance on keeping their marketing focused, differentiated, and strategically sound as velocity and expectations rise

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