Webcast
FREE 10 min
FULL 55 min

B2B tech integrated marketing

In this webcast, Dan Miles unpacks what effective integrated marketing actually looks like in B2B tech – bringing together PR, digital, content, and ABM into a unified, multi-channel approach that delivers consistent engagement and stronger ROI
Dan Miles
Executive Vice President, CCGroup

What you will learn

How to build internal alignment across marketing and sales
Ways to evolve your brand perception through unified messaging
The role of AI and data in driving personalized, demand-led marketing focused on clients' needs
Why strategy – not just tactics – will define success in the years ahead

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 55-min webcast

The complete session including integrated marketing methodology, internal alignment frameworks, brand perception strategy, AI and data-driven personalization, and a forward-looking perspective on what drives sustainable B2B marketing success
Dan Miles
Executive Vice President, CCGroup

Expert

Dan Miles is a marketing strategist currently serving as Executive Vice President at the Hoffman Agency, with over 20 years of experience working with some of the world's biggest and most complex B2B organizations. An integrated marketing pioneer, Dan brings deep expertise across digital marketing, brand strategy, content marketing, Demand Generation, and qualitative research. He has developed a unique integrated marketing methodology that clusters PR, digital, creative, and ABM tactics under a single multi-channel approach – enabling him to move seamlessly from repositioning billion-dollar tech giants to driving Demand Generation for seed-capital startups

Who is this for?

Experienced B2B marketers, growth leaders, and marketing executives who want to move beyond disconnected channel execution and build a more unified, insight-driven integrated strategy that improves alignment, elevates brand perception, and delivers measurable ROI

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