Webcast
FREE 9 min
FULL 33 min

AI-powered ABM: Precision targeting with purpose and regulatory compliance

In this webcast, Christian Weiss shares how to combine AI-driven insights with human judgment to deliver truly effective personalization in Account-Based Marketing – without losing sight of relevance, timing, and privacy compliance
Christian Weiss
Director ABM Center of Excellence, Autodesk

What you will learn

How to properly integrate AI into ABM to improve targeting, personalization, and sales alignment at scale
How to maintain data quality, avoid over-reliance on automation, and keep human judgment at the center of AI-assisted decisions
How to prioritize target accounts using real intent signals and transition from MQLs to marketing qualified accounts
How to build privacy-first ABM strategies that remain effective across global markets and regulatory environments

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


INFUSE CLIENTS & PARTNERS

Full 33-min webcast

The complete session including AI integration frameworks for ABM, intent-based account prioritization, data quality and human oversight considerations, and privacy-compliant strategies for scaling ABM globally
Christian Weiss
Director ABM Center of Excellence, Autodesk

Expert

Christian Weiss studied Architecture and Business and has spent his entire professional life in various marketing roles. Located in Munich, Germany, he has worked for nearly 19 years at Autodesk, a global leader in design and making software. As a member of the global core team that pioneered and implemented Account-Based Marketing at Autodesk around eight years ago, Christian has been instrumental in scaling ABM efforts from one-to-one up to one-to-many. Today, he leads the global Center of Excellence for ABM. ABM strategies, especially fostering close collaboration with sales teams for success, are his true passion. Throughout his journey, Christian has faced both challenges and successes, gaining invaluable insights along the way

Who is this for?

B2B marketers and ABM practitioners who are already running account-based programs and want to integrate AI more deliberately – using it to sharpen targeting and personalization while maintaining the data quality, human oversight, and compliance standards that make ABM sustainable at scale

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