Webcast
FREE 9 min
FULL 46 min

Adapting to AI search: How Generative Engine Optimization (GEO) is transforming B2B visibility

In this webcast, Dennis Lazard shares how B2B brands can stay visible, build authority, and convert high-intent buyers as traditional SEO gives way to AI-driven discovery through platforms like ChatGPT and Perplexity
Dennis Lazard
CEO & Founder, ESA Digital Ltd.

What you will learn

How AI search is reshaping B2B buyer discovery and what it means for your strategy
Practical GEO tactics to get cited, ranked, and trusted by AI engines like ChatGPT and Perplexity
How to balance traditional SEO with generative optimization to maximize visibility and conversions
What channels B2B marketers should utilize to be discoverable in the age of AI

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper


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Full 46-min webcast

The complete session including AI search's impact on B2B buyer discovery, GEO tactics for generative engine visibility, balancing traditional SEO with AI optimization, and a practical channel strategy for staying discoverable beyond Google
Dennis Lazard
CEO & Founder, ESA Digital Ltd.

Expert

Dennis Lazard helps SaaS, AI, and tech companies expand into new international markets and grow their organic sales through smart SEO and digital growth strategies. With over 15 years of experience leading marketing teams across the UK, US, and Europe, Dennis has helped more than 55 brands – including Farfetch, Dragons' Den brands, and Google Campus startups – achieve major growth online. A UK Exceptional Tech Talent and Google for Startups alumnus, Dennis has launched multiple digital products and earned awards for innovation in MarTech and AI

Who is this for?

B2B marketers, SEO practitioners, and digital growth leaders who want to understand how AI is reshaping search and buyer discovery – and build a visibility strategy that keeps them competitive as generative engines become the new front door for B2B research

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