Webcast
FREE 7 min
FULL 33 min

Achieving message-market fit for B2B SaaS buying groups

In this webcast, Chris Silvestri explores how B2B SaaS companies can create messaging that resonates with complex buying networks. He discusses message market fit, buyer psychology, positioning, UX, research, and AI’s growing role in scaling consistent communication. Gain insights into how teams can align around clearer messaging, reduce buyer friction, and connect strategic narrative to measurable business outcomes
Chris Silvestri
Founder, Conversion Alchemy

What you will learn

How to define message-market fit for B2B SaaS and translate positioning into specific, audience-first messaging across the buyer journey
How AI is changing the way teams synthesize insights and scale content – and which signals tell you whether your messaging is actually performing
How buying group dynamics have changed – and what that means for how teams create messaging that resonates across multiple stakeholders and decision-making stages
How behavioral psychology, UX strategy, and buyer research can be combined to reduce friction, improve conversion, and maintain messaging alignment across marketing, sales, and product

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper





INFUSE CLIENTS & PARTNERS

Full 33-min webcast

The complete session including message-market fit frameworks, buying group messaging strategy, positioning-to-copy translation, behavioral psychology in B2B UX, buyer research methods, cross-functional alignment approaches, AI applications in messaging execution, performance signals, and a forward-looking perspective on how B2B messaging is evolving
Chris Silvestri
Founder, Conversion Alchemy

Expert

Chris Silvestri is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a messaging strategist and copywriter for B2B SaaS brands like Moz since 2016

Who is this for?

B2B SaaS marketers, product marketers, and messaging strategists who want to move beyond generic value propositions and build a research-grounded, psychologically informed approach to messaging that resonates with every stakeholder in a complex buying group – and converts across every channel

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